BRANDING

What’s your brand saying about your business?

Our branding process uses a combination of strategic and creative considerations to define what you are, how you’re different, and why it matters to your target market. We isolate and understand your target market first, then design your brand to engage it.

 

Whether creating a new brand or refining or retooling an existing one, we make certain yours communicates the singular value of your organization with clarity and confidence.

WHAT WE DO FOR YOUR BRAND

  • 1. DISCOVERY

    • Determine the equity and value in your current brand positioning
    • Stakeholder Workshop
    • Internal/External Surveys
    • Competitive Position Analysis
    • Communications Audit
    • Brand Architecture Audit & Goal

  • 2. STRATEGY

    • Build the foundations to develop and evolve your brand
    • Brand Positioning
    • Messaging Platform
    • Brand Personality
    • Validation Surveys
    • Creative Brief

  • 3. CREATE

    • Construct your brand with a cohesive family of elements
    • Ideation
    • Concept & Sketch
    • Name and/or Tagline
    • Color Pallet & Imagery
    • Style Guide

  • 4. LAUNCH

    • Implement your new brand across all mediums
    • Print, Online & Video
    • Marketing Communications
    • Marketing Campaigns
    • Brand Management
    • Brand Workshops

OUR BRANDING WORK