About This Project

SpaceMax Storage is a premier provider of top-quality self storage space in the Atlanta area. They provide superior protection, including 24-hour security, controlled access and constant and consistent climate control. They stress high quality and incredible customer service.


Grasshopper developed our company name, logo, messaging and brand personality and we couldn’t be happier. Having an outsourced marketing department works, and they do it so efficiently. They moved our website to a new content-management system, allowing us to SEO with great success.


They’re never satisfied with the status quo, they’re always available, and they produce top-shelf work across multiple marketing channels. I fully trust Grasshopper and happily leave all our marketing to them. This gives me and my team more time to focus on our customers. I would recommend Grasshopper to anyone.”

Chris Poholek, SpaceMax Storage



When Chris Poholek from Childress Klein Properties first came to Grasshopper Marketing in the Fall of 2005, the SpaceMax Storage name did not yet exist. He was developing a new self storage division and needed a company name, logo, brand strategy, website, and collateral to launch his new company. He needed a team who could quickly grasp their unique business and customer needs and transform that messaging into a full spectrum of marketing materials.


Chris needed a marketing partner he could trust to guide him through a brand development process, while he oversaw the rest of his business operations, needing to focus more immediately on breaking ground for his new self storage building.



After meeting with Chris and his team to fully understand their vision, Grasshopper Marketing developed the SpaceMax company name, logo, messaging and brand personality. Once the overall look was established, we moved into signage, collateral, website design/ programming, billboard advertising and direct mail. We were given a hand in many small details concerning the look of the new business, and were even consulted as they chose the floor tiles in the new building.


SpaceMax is our longest, continuous client. We’ve proudly worked with them on a monthly retainer basis since October 2005.


SpaceMax Storage: Branding

Self Storage Industry