About This Project

Waxhead Sun Defense revolutionized the energy bar market with their first product: Sun Defense Energy Bars. They soon added mineral sunscreens and recycled sun apparel to their product mix. They needed help launching the start-up from the ground up.


Grasshopper developed their company name, logo, brand, buyer personas, eCommerce website, social channels, email campaign, infographics, sales materials, blog calendar, and PR campaigns.

Waxhead Sun Defense

branding, design, strategy