About This Project

Master Craft is the leader in plumbing, heating, air conditioning, and fire protection installation and repair in East Central and Northern Florida. They have 35 years of experience successfully completing all types of plumbing jobs, from small residential projects to large construction bids. Their consultants and technicians are professionally licensed experts with wide ranging specialties. So every job receives the attention of skilled masters with a singular goal: getting the job done right the first time.



Master Craft is a plumbing, HVAC and fire sprinkler contractor who has served the Florida market since 1977. Although Master Craft had a long history of local word-of-mouth clients, it was time to launch into the online space and begin building inbound marketing programs. Master Craft needed to establish an online presence and show up in search engines.



  • Grasshopper developed a new website and blog on the HubSpot platform: www.mastercraftfl.com.
  • Created new logo and branded corp ID and sales materials.
  • Developed online forms to convert website visitors into qualified leads.
  • Created social media accounts: Twitter, Facebook and LinkedIn.
  • Updated and optimized local user-review sites: Yelp, CitySearch, Insider Pages, Google Places, etc.


We are now creating a targeted direct mail campaign to generate commercial leads. Each recipient is directed to a landing page on the Master Craft website to receive a free ebook. To download the book, the visitor will be required to enter his/her name and email. Master Craft will then be able to build a database of qualified leads.


Why this Case Study Matters

Without an internal marketing department, Master Craft was in need of marketing help that was both fast and effective. A big agency wasn’t a good option for them, because they have trouble moving quickly and efficiently. Since Grasshopper is based on a nimble production model, without permanent employees and other fixed costs, we’re able to scale to client needs quickly while maintaining relatively low costs. So Master Craft was able to get what it needed and meet its time demands.


Grasshopper is our internet marketing guru. They guided us through the HubSpot process to get our website up and running. Then they set up our social media accounts and user review listings. And then tied it all together with their closed loop marketing ideas. We now show up in search engines and visitors turn into leads once they fill out one of our forms on our website. I cringe when I think about how many leads we were missing before Grasshopper stepped in.

Brian Johnston, Master Craft Mechanical

Master Craft Mechanical

A/E/C Industry

branding, design