Engineering & Technical Manufacturing Industry
JMD offered a platform technology to reduce the size and cost of radio frequency (RF) components used in wireless devices. Like many of our clients, their product was extremely complex and was aimed at a highly-educated and specialized audience. JMD hired Grasshopper to retool its entire brand, including its logo, messaging, tagline, color palette, fonts and so on, as well as design all sales and trade show materials. We were able to deliver a set of brand elements and tactical materials that allowed the JMD sales force to communicate with their target markets clearly.