Hickman is a very successful manufacturer of custom metal-edged roofing systems. Their products, and the benefits those products provide, are complex and difficult to understand intuitively. They needed sales materials for one of their new products, and they asked Grasshopper to create the design and messaging for a sales brochure to speak to the right pain points for their prospective customers, using clear language and visuals that appeal to their technical engineer/architect target audience.