BRANDING

What’s your brand saying about your business?

Our branding process uses a combination of strategic and creative considerations to define what you are, how you’re different, and why it matters to your target market. We isolate and understand your target market first, then design your brand to engage it.

 

Whether creating a new brand or refining or retooling an existing one, we make certain yours communicates the singular value of your organization with clarity and confidence.

WHAT WE DO FOR YOUR BRAND

  • 1. DISCOVERY

    • Determine the equity and value in your current brand positioning
    • Stakeholder Workshop
    • Internal/External Surveys
    • Competitive Position Analysis
    • Communications Audit
    • Brand Architecture Audit & Goal

  • 2. STRATEGY

    • Build the foundations to develop and evolve your brand
    • Brand Positioning
    • Messaging Platform
    • Brand Personality
    • Validation Surveys
    • Creative Brief

  • 3. CREATE

    • Construct your brand with a cohesive family of elements
    • Ideation
    • Concept & Sketch
    • Name and/or Tagline
    • Color Pallet & Imagery
    • Style Guide

  • 4. LAUNCH

    • Implement your new brand across all mediums
    • Print, Online & Video
    • Marketing Communications
    • Marketing Campaigns
    • Brand Management
    • Brand Workshops

OUR BRANDING WORK

  • The students LOVE the logo and we're having to buy more pizza supplies! They are doing about 320 slices at each high school.

    Lauren L. Jones, Nassau County Schools

  • Grasshopper named and branded our start-up. They helped us see our company through our customer's eyes. Then they created a look and feel that made our company look like a nation-wide brand. We're thrilled!

    Chris Poholek, SpaceMax Storage

  • I love that Grasshopper over-delivered and gave me more logo choices than I thought I was going to see.

    Amanda Cribbs, Cribbs Properties

  • Grasshopper LISTENED to us. They first understood our niche audience, then designed a brand and strategies to speak to it.

    Jim Eckstein, The Angel Advisors

  • Grasshopper's work stood out by a mile in quality, strategic approach and lead generation effectiveness.

    Chris Peters, MFG.com

  • Grasshopper created our image, branding, logo, website and marketing messages. It was a real learning curve, made much easier by the guidance of their team!

    John Varner, Sovereign Risk Solutions

  • We use Grasshopper to manage our brand to make sure we're consistent across traditional marketing pieces as well as online outlets.

    Murugan Chellasamy, Rminds

  • We'd had the same logo for 30 years and Grasshopper took into account our brand equity, while giving us a very fresh look.

    Brian Johnston, Master Craft Mechanical

  • I am so impressed with you guys. After hiring you, I realize we would have NEVER streamlined our branding and created a website by ourselves.

    Shannan Riemer, Riemer Residential