ADP case study

ADP

ADP, Inc. offers a comprehensive, single-source solution for outsourced employee benefits administration. ADP provides employers with simplified employee benefits management services that fit the specific needs of their organization — regardless of company size.

Overall Situation

ADP had some in-house marketing resources, but needed extra help with big projects that needed to be handled quickly.

Why this case study matters

With ADP’s marketing departing already stretched to capacity, they needed to meet their short term demands without hiring additional permanent heads, and they needed high-quality output without budget overages. Grasshopper delivered on time and on budget, and ADP met its extra demands at less than 20% of the annual cost of one employee, with no ongoing costs or risks.

Specific Needs and Project Results

Health care reform is as complex an issue as we’ve seen in quite some time, and ADP needed to help its clients and prospects understand how the specific requirements in the Affordable Care Act will require a change in the way they conduct business. From shared responsibility provisions to new excise taxes and more, the ACA legislation is the perfect vehicle to remind ADP prospects of the value of an integrated human capital management system.


Grasshopper was our go-to marketing resource. They easily handled any website or printed design project we threw at them.
Nicole Cox, ADP Benefit Services

I LOVE LOVE LOVE the Communication Video — It turned out terrific!!!
Jeanne Krebs, ADP Content Development Group


Portfolio

 

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