LearningRx specializes in identifying and resolving cognitive skill weaknesses that keep people from achieving full potential. Developed by Dr. Ken Gibson and refined over a decade of research and testing, its programs differ from traditional approaches like tutoring. Graduates typically realize 3-4 years of permanent cognitive gain in as little as 12 to 24 weeks, benefiting from improved confidence and self-esteem.

To learn more, please read our Featured Client: LearningRx Atlanta.

Challenge

LearningRx Atlanta came to Grasshopper Marketing because they initially needed a few extra hands to write press releases and manage public relations. They needed help getting the word about their services to the local area.

The Atlanta franchise also needed help closing leads. The pricing sheet they used in the sales process was hard to read and understand, causing many good prospective customers to turn down the service or choose the wrong program.

LearningRx Atlanta needed a marketing partner to offer strategic ideas to grow awareness, customers and revenue. They needed a company who could handle the marketing, while the owners ran the rest of the business.

Solution

In June 2011, LearningRx Atlanta contracted with Grasshopper on a retainer basis. Grasshopper met with the client every month to determine the highest priority projects, and then got to work.

Grasshopper provided the following services to LearningRx Atlanta:

Results

LearningRx Atlanta closed more business and had their biggest revenue months in their franchise 5-year history during October and November 2011. With Grasshopper’s help, they also appeared in local print and television media outlets. We’ve created several lead generation campaigns and the collateral pieces required for execution.

In 2012, we helped them reach out to local schools with partnership and training opportunities. With these initiatives in operation, LearningRx Atlanta broke its previous revenue levels and opened an additional office in Alpharetta in 2013.

Testimonial

As co-owner of LearningRx Atlanta-Buckhead, I have been very pleased with the results we’ve seen after hiring Grasshopper Marketing to help us with our marketing and PR efforts. Grasshopper has done an excellent job both creating and implementing marketing strategies for our company, and we feel relieved knowing our goals are being accomplished. We would definitely not be on track with our marketing or PR efforts without Grasshopper’s assistance.
Beth Ardell, LearningRx Atlanta-Buckhead

Portfolio

February 3, 2012 news coverage on 11Alive News