Author: Kari Kenner

A marketer’s paramount objective is to generate high quality leads at a pace to sustain business growth. Successful online lead generation keeps the sales funnel primed with the right prospects, but surprisingly, only 1 in 10 companies feel their leadgen campaigns are effective. Lead generation campaigns commit to a precise promise....

09 February, 2015

  What is a landing page: What makes a great page? You've heard the term around the office and you know basically what it means, but you really want to know what is a landing page (exactly) and more importantly, what makes a landing page work? Ok, so a landing page is a single...

14 November, 2014

I love trying to control time. What a joke, right? I think women have to be especially good at it ...

12 September, 2014

Before launching a new marketing campaign or initiative, it's important to identify and profile specific audiences to target. This level of strategy and information is essential in choosing the most effective ways to communicate and create action with your audience. Below, we've given you some general steps and points to...

22 August, 2014

As businesses, we are built on relationships with our employees, managers, vendors, etc. And what better way to strengthen or build a local relationship than partner with a non-profit. Find a group doing something you believe in and making a positive difference in your area and reach out to them...

14 May, 2014

Marketing has Changed

Consumers (and purchasing managers) of 20 years ago were targeted with television ads, billboards and direct mail offers. Those don’t work nearly as well as they did then, so rather than try to interrupt prospects, smart businesses now use techniques that attract attention.
09 April, 2014
After a year of renovation, the new Barnabas building is officially up and running. The grand opening served as a show case for the Barnabas non-profit mission of helping connect people in need with help and hope, and it highlighted the modern, refreshed Barnabas brand developed by Grasshopper.
25 February, 2014
Every where you turn, you read about content marketing. But what is it, exactly? And how do you get some? I mean, you're a small business owner and you want to drive traffic to your website and you're open to typing out some words to draw in your target audience (and maybe some people outside your target), but where do you start? Here are a few things to keep in mind as you get started.
10 January, 2014
During this giving time of year, it feels good to learn more about the real, positive impact some local non-profits are making in our world. The Boys & Girls Clubs of Nassau County (BGCN) are doing some pretty wonderful things for lots of kids, providing safe and educational after-school occupation for ages 6 to 16, helping them not only reach and maintain high standards in school and life, but also raise their sights on what they can achieve and what they can be.
13 December, 2013
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