Author: Kari Kenner

The Christmas season is a fun time to think about what presents you're buying for your children, friends and clients. It's also a time of year to think about those less fortunate. (Did you know 1 in 5 kids in North Florida goes hungry?)
With the major search engines getting increasingly better at targeting search results to individual users, local online marketing should be near the top of any local business owner's list of priorities. Local results get a large share of the real estate on search engine results pages (SERPs), so it's worth the time to at least take some preliminary steps to help increase your chances of appearing on that all-important first page.
This Summer, we've met some great organizations and charities who need some extra marketing hands. We are enjoying helping a school so close to home.
As marketers, we are sometimes so busy pushing out our content and brand, we forget to see things from our potential customer's perspective. And of course, if we're going to be successful, we really need to get inside their heads and take a walk in their shoes. Here's a quick run down of that prospect's journey.
Your brand is amazing. There are numerous reasons why your target market should use/want/need your brand. You want to shout to the world all about your amazing brand! Well, where do you start? All communication regarding your brand that will reach your target needs to have a singular, consistent, meaningful origin. That origin is your Brand Essence.
Health-related research is among the very top online activities worldwide. In the US alone, more than 100 million Americans per year will visit health-related sites. But how are healthcare marketers creating and sharing remarkable content? To better understand how they get the job done, check out the infographic below.
Grasshopper Marketing, an Atlanta based agency founded in 2005 and specializing in on demand marketing for companies with understaffed marketing departments, recently expanded into the Jacksonville area, opening an office in Amelia Island, Florida in June. The agency’s leadership is thrilled with the opportunities afforded by the similarities between the Jacksonville and Atlanta markets.
It is important to be listed on most, if not all, local review sites. Not only does it increase your chances of someone reading a review and then becoming a customer, the more link backs to your website will raise your organic ranking in Google. Here are some ways to not only get more ratings and high customer ratings, but ideas on how to increase the exposure of your positive ratings.

Marketing has Changed

Consumers (and purchasing managers) of 20 years ago were targeted with television ads, billboards and direct mail offers. Those don’t work nearly as well as they did then, so rather than try to interrupt prospects, smart businesses now use techniques that attract attention.