Author: Shannon Kenner

In our ever-connected, social media world, have you ever wondered how much positive word-of-mouth matters to your organization? Here are some significant clues.
02 October, 2013
Whether you're a small or big organization, with a whole social media department or one lonely intern (or you), there's a right way and a wrong way to approach Social Media. These rules help you stick to the right way.
24 September, 2013
The Amelia Island-Fernandina Beach-Yulee Chamber of Commerce continued its popular Build a Better Business series this past Friday, June 28, with a seminar on “Using Social Media to Promote Your Business” presented by Grasshopper Marketing.
28 June, 2013
When designing any of the elements in this list, consider your target audience carefully: their needs and pain-points, their values, where they are in the sales cycles, and how they think.
13 June, 2013
A business should not be on every social network. What are the right social networking outlets for your business? To know that, consider what each is good at doing. But remember, the social media landscape changes VERY quickly, and keeping abreast of new channels is a part of a good long term social media strategy. If you want to do your best in social media, but don’t have a full time marketing department to manage all those channels, the solution is to find those very few that are right for YOUR business and its industry. Here’s a rundown of several of the CURRENT social media biggies.
07 June, 2013
Profit with Google Adwords, otherwise known as PPC or Pay-per-click advertising, is not automatic. Campaigns with incorrect settings and haphazard management don’t maximize profit at best, and lose money at worst. For every well run account, there’s a business using Adwords the wrong way, losing money, and spreading the word that PPC doesn’t work.
15 May, 2013
Infographics do more than tell information. They tell a visual story. More precisely, they tell the point of the story. They’ve earned a growing reputation for an ability to relay information that engages a target audience.
17 April, 2013

Traditional Corporate Marketing

With the traditional corporate model for marketing departments, the internal team manages several different "specialized" agencies. You might have an Advertising Agency, a Digital Agency, A Public Relations agency and a Social Media Agency. And with all those teams working on your behalf, you’ll also get:
01 April, 2013
Does your company need to devote more time and resources to marketing itself, without hiring permanent employees or committing to a set marketing budget? If so, an outsourced marketing partner could be your answer.
13 February, 2013
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