Author: Shannon Kenner

Once you've done these 6 Online Marketing Tactics and you are ready to increase your online presence, here are a few additional recommendations:

1. Think in multimedia.

Through video, photos and audio, a small business can provide excellent online marketing opportunities that will continue to create brand awareness in your audience. Once you create good multimedia content, distribute and leverage it across your many social networks.

2. Use Video.

A tour of your store/facility can make an easy video subject. You can post the video to your Facebook page through YouTube or Vimeo. YouTube  has analytics tools for their users so you can evaluate the effectiveness of your video content. Twitter can help you send the link to your followers.
It is important to have your website “spider-friendly.” Your site needs to make it easy for the search engine spiders to find you, categorize you and then raise your organic search engine ranking. That first Google page gets more eyes looking at it than any other. Here are a few things to do to help ensure your company appears on the first page whenever a potential customer uses a search engine.
Below is our high-level strategic road map for online marketing. In the first column, the stages explain the level of involvement with the customer. With Brand Awareness, we start by simply making people aware of the company name and its products. In the Monologue stage, we establish an online voice. As we continue down through Engagement and Conversation, we start to involve current and potential customers in an online dialogue. Once we reach the Create Advocates stage, we have created an intimate relationship with customers who are now evangelizing your message to their social networks.
After month's of hard work, careful planning and tricky navigation challenges, we are proud to announce The Angel Advisors' new website.
Few companies blog consistently. Here’s why.
  • Good content takes time and passion. Small companies tend to have more passion but not much time. Big companies tend to have time (and they can hire writers to actually write), but they lack passion.
  • Good content takes an unbiased view. It’s much easier for small companies, especially really small companies, to be objective. It’s a rare big company where the majority of employees haven’t imbibed the Kool-Aid (or won’t pretend they have when decision makers are watching).
Grasshopper Marketing, a full service branding and marketing agency, announced today the release of an updated website for its client Rminds, a leading information technology outsourcing company. Murugan Chellasamy, newly appointed CEO of Rminds, was in need of a quickly refreshed company brand, logo and website, to give his existing base of associates fast evidence of a new proactive approach guiding the company. Grasshopper was able to develop and implement all three concurrently in less than 30 days.
It doesn’t matter what kind of business you’re running (large or small), you should want, and strive for, as much free press for your business and your products or services as possible. After all, people can’t buy anything from you if they don’t know your company exists. However, you can’t just slam an email together and fire it off to the editor. Your publicity efforts should be well thought out and pre-planned for maximum results.

Facebook is the leading social networking site worldwide. It has more than 800 million active users. The biggest surprise is that Facebook’s 35-54 year old demographic segment has continued to grow the fastest and even accelerated to a 276% growth rate over the past six months. More and more business...