13 Jun Starter Guide to Social Media & Inbound Marketing

When designing any of the elements in this list, consider your target audience carefully: their needs and pain-points, their values, where they are in the sales cycles, and how they think.

1. Give your website messaging that speaks to your target audience.

2. Do keyword research to find phrases those groups use. Use a keyword tool to find phrases with high search volume and low competition.

3. Create remarkable content using selected keyword phrases.

4. Create dedicated website landing pages tied to targeted keywords.

5. Start blogging. Strive for a frequency of two times a month or more, but stick with a pace you can support.

6. Setup social media accounts to track industry info. Forward good content via social media.

7. Include calls-to-action on all blog posts and website pages.

8. Add prominent calls-to-action to your website and social media accounts. Make CTAs straightforward.

9. Test CTAs to ensure process works for the user, from sign up to delivery.

10. Share blog content with social media followers. To get more followers, offer valuable info in return.

11. Nurture leads to push them down your sales funnel. Build prospect-to-customer relationships step by step.

12. Create relationships with leading websites, social sites and blogs in your industry.

13. Share content with, and link to good content on those websites.

14. Use Google Analytics for your website. Track everything you do to learn what works.

15. Invest in Social Media or PPC ads based on your keywords. Track activity to identify needed adjustments.