Marketing has Changed Consumers (and purchasing managers) of 20 years ago were targeted with television ads, billboards and direct mail offers. Those don’t work nearly as well as they did then, so rather than try to interrupt prospects, smart businesses now use techniques that attract attention. Outbound Marketing (old) vs. Inbound Marketing...
Every where you turn, you read about content marketing. But what is it, exactly? And how do you get some? I mean, you're a small business owner and you want to drive traffic to your website and you're open to typing out some words to draw in your target audience...
It is important to be listed on most, if not all, local review sites. Not only does it increase your chances of someone reading a review and then becoming a customer, the more link backs to your website will raise your organic ranking in Google. Here are some ways to...
While moving some files around, I ran across these old screen shots showing previous Grasshopper Marketing websites. Just thought it would be interesting to share. Our first website launched in early 2006. As you can see this is a good example of web 1.0. We revised the site in 2010. As you...
This is our latest Featured Client post, where we get to brag about how awesome our clients are. Today we introduce Rminds, Inc. Rminds is one of a new breed of IT professional services company. Instead of taking the stereotypical chop shop approach, treating its employees as mercenaries, Rminds dedicated itself...
Many of our clients ask about how to get visitors to their websites. So in the next few blog articles, we're going to talk a little about some of the different ways you can start driving online traffic to your website and get more visitors. We will assume you have a...
Many of our clients ask us if they really need to invest the time and energy into blogging. Here's the short answer: Yes, if you can keep it up consistently Blogging communicates your expertise on topics important to your target audience. Each new post boosts your visibility to search engines and...
It is important to have your website “spider-friendly.” Your site needs to make it easy for the search engine spiders to find you, categorize you and then raise your organic search engine ranking. That first Google page gets more eyes looking at it than any other. Here are a few...
After month's of hard work, careful planning and tricky navigation challenges, we are proud to announce The Angel Advisors' new website. Alan Lowe and Jim Eckstein founded The Angel Advisors to help business owners and executives grow the value of their companies and achieve their entrepreneurial purpose. Grasshopper created their logo, brand,...
Grasshopper Marketing, a full service branding and marketing agency, announced today the release of an updated website for its client Rminds, a leading information technology outsourcing company. Murugan Chellasamy, newly appointed CEO of Rminds, was in need of a quickly refreshed company brand, logo and website, to give his existing base...