Online Marketing

Which campaigns were the most successful? How do you prove the value of each campaign? The beauty of online marketing is that every action your visitors take is tracked and stored somewhere – this represents a tectonic shift for marketing strategy. Rather than relying on your gut to decide how well...

A marketer’s paramount objective is to generate high quality leads at a pace to sustain business growth. Successful online lead generation keeps the sales funnel primed with the right prospects, but surprisingly, only 1 in 10 companies feel their leadgen campaigns are effective. Lead generation campaigns commit to a precise promise....

A typical consumer perspective on Social Media Response to a lead generation campaign piece: “I got your card in the mail. I just found your Facebook page, so now that I know you’re real, I wanted to reach out and learn more about your company.” This illustrates the growing perception of the...

  What is a landing page: What makes a great page? You've heard the term around the office and you know basically what it means, but you really want to know what is a landing page (exactly) and more importantly, what makes a landing page work? Ok, so a landing page is a single...

Marketing has Changed

Consumers (and purchasing managers) of 20 years ago were targeted with television ads, billboards and direct mail offers. Those don’t work nearly as well as they did then, so rather than try to interrupt prospects, smart businesses now use techniques that attract attention.
Every business has a sales cycle. The more expensive the product or service you sell, usually the longer the sales process. Email newsletters are a great way to ignite an interest in a prospect or gently push someone down your sales funnel. Either way, your emails should be about quality content that your target audience will find valuable. There's no need to include your blog post about your presentation to Rotary. That's not that interesting to your prospects.
With the major search engines getting increasingly better at targeting search results to individual users, local online marketing should be near the top of any local business owner's list of priorities. Local results get a large share of the real estate on search engine results pages (SERPs), so it's worth the time to at least take some preliminary steps to help increase your chances of appearing on that all-important first page.
According to Nielsen, total social media time spent in the US increased a whopping 37% from July 2011 to July 2012, from 88 billion to 121 billion minutes. That’s an average of 7.4 hours for every single person in the US aged 10 or older. That’s over 14.3 minutes a day, while we spent only 9.6 minutes on email, snail mail and telephone combined.
How do you actually drive interest in your organization? How do you create warm prospects and convert them to customers and brand evangelists? Here's how.