About This Project

Waxhead Sun Defense revolutionized the energy bar market with their first product: Sun Defense Energy Bars. They soon added mineral sunscreens and recycled sun apparel to their product mix. They needed help launching the start-up from the ground up.

Grasshopper developed their company name, logo, brand, buyer personas, eCommerce website, social channels, email campaign, infographics, sales materials, blog calendar, and PR campaigns.