After a federally-mandated rule prevented the sale of a Red Baron pizza product, Nassau County School’s needed to brand its own pizza. The new brand needed to be perceived simultaneously as established and hip, enough for high school students to support. With the start of school only 6 weeks away, speed of delivery was vital to the success of the project. We developed the name and logo in only 3 weeks, giving the client just enough time to have branded materials produced for product release.