The Ignition Project is an Atlanta based venture that joins great entrepreneurs with great angel investors for the long-term. TIP differs from the stereotypical pay-to-play, start-up riot approach in that the group is invitation only, and it’s based on merit. Only exceptional entrepreneurs, with fully viable business models, and only exceptional investors, who are successful entrepreneurs themselves and who offer their counsel and guidance as well as funding, are asked to join.

TIP asked us to help them develop their name, define/refine their market position, create the messaging along with a communication plan for the event, and to provide public relations to generate buzz for their ongoing growth. Their first event was a great success, with several exceptional entrepreneurs presenting to a group of accomplished investors, along with some of Atlanta’s top entrepreneur thought leadership, in attendance.