Bonus Marketing Strategies: 31-33
Hi again,
Sometimes, we just can’t stop when we’re talking about marketing. So here are 3 final thoughts to consider as you market your business.
We hope you found this email series helpful and you hooked some new customers after trying a few of our tactics. If want to talk more about your specific marketing headaches, we have a lot more strategies and ideas to get you more customers – give us a call at 404.307.0023, and we’d love to talk with you about how we can help.
Happy marketing,
Your friendly Grasshopper Marketing team
Strategy 31 - Remember that people buy dreams.
People purchase products and services, but they buy dreams. It’s important to remember that people buy benefits: cleanliness, safety, security, peace of mind that their stuff will be in the same condition as they left it, and so on, and your most important goal is to help your customer first recognize, and then achieve a goal. So find out what your target markets are searching for and articulate those benefits into your marketing pieces and sales process. They want to hear a story about them, not you. And they don’t buy the steak, but the sizzle. Put in storage terms, they don’t buy the clean storage unit, they buy the perfectly preserved mint baseball card they got from their grandfather.
Strategy 32 - Use press releases.
Press releases can be a great way to share your company’s news with the world, especially if you’re highlighting a special connection with a charity partner. To start creating press releases, follow these steps.
- Choose the media most likely to carry your press release, and with an audience well-related to your product/service (this association can be indirect).
- Select those that carry similar write-ups on a regular basis.
- Always use a cover letter format with the email. It pays to call ahead to find out the name of the person who should be receiving your press release.
- Use the proper press release format, complete with a headline that will interest the person deciding to use your item.
- Be sure your press release is letter perfect - no typo’s or misspelled words, and perfectly formatted.
- If your item is used, send a thank you note or call the editor on the phone and thank him/her for using your press release.
- Never, but never call or write an editor demanding to know why he/she didn’t use your press release, why he had it rewritten or cut it short - just try, and try again!
Strategy 33 - Read marketing books.
Read a good marketing or business book at least every 6 months. Here are a few we recommend:
Such material will get you thinking not simply as the person who runs a business, but one who knows how to determine the market audience and how to speak to that audience.
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