Why Should Marketing Analytics Be In Your Tool Kit?
Which campaigns were the most successful? How do you prove the value of each campaign? The beauty of...
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NEWEST ARTICLES
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Making Videos that Matter
Not all videos work. Those that do join visual and audio elements with a purpose. Instead of several...
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Online Lead Generation Campaign Basics
A marketer’s paramount objective is to generate high quality leads at a pace to sustain business gro...
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Social Media Best Practices for B2C Businesses
A typical consumer perspective on Social Media Response to a lead generation campaign piece: “I got ...