L2C, Inc. is one of the world’s leading suppliers of consumer risk and marketing analytics and decisioning systems that are based on so-called alternative data sources. Several years ago, their industry remained in its early stages, and L2C came to us to develop messaging and tactical sales materials that translated their complex solutions into easily understood benefits. We flexed their existing brand standards to lend a somewhat softer look and feel to their brand, and we composed concise messages that condensed and simplified their services into benefit-based appeals their target audience personas would understand intuitively. Armed with these materials, L2C began getting greater traction with previously uninterested prospective clients and has now grown into a clear leader in its industry.