Do you know which metrics actually matter to the decision makers in your organization?
As marketers, we work hard to improve on a laundry list of tactical metrics. But with studies that show 73% of executives don’t believe marketing drives demand and revenue, we have to make sure we can prove the ROI of our marketing efforts. In this brief 10-page guide, you’ll learn:
- 6 marketing metrics that prove the value of your marketing efforts
- Formulas and examples to help you calculate your own metrics
- Explanations and scenarios of why these metrics matter
- Benchmarks for each metric
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