seo

Every where you turn, you read about content marketing. But what is it, exactly? And how do you get some? I mean, you're a small business owner and you want to drive traffic to your website and you're open to typing out some words to draw in your target audience (and maybe some people outside your target), but where do you start? Here are a few things to keep in mind as you get started.
The Amelia Island-Fernandina Beach-Yulee Chamber of Commerce continued its popular Build a Better Business series this past Friday, June 28, with a seminar on “Using Social Media to Promote Your Business” presented by Grasshopper Marketing.
When designing any of the elements in this list, consider your target audience carefully: their needs and pain-points, their values, where they are in the sales cycles, and how they think.
A business should not be on every social network. What are the right social networking outlets for your business? To know that, consider what each is good at doing. But remember, the social media landscape changes VERY quickly, and keeping abreast of new channels is a part of a good long term social media strategy. If you want to do your best in social media, but don’t have a full time marketing department to manage all those channels, the solution is to find those very few that are right for YOUR business and its industry. Here’s a rundown of several of the CURRENT social media biggies.