Which campaigns were the most successful? How do you prove the value of each campaign? The beauty of online marketing is that every action your visitors take is tracked and stored somewhere – this represents a tectonic shift for marketing strategy. Rather than relying on your gut to decide how well...
As marketers, we struggle with how to calculate ROI (return on investment) and improve a host of key performance indicators (KPIs). With metrics like website visits, conversion rates, generated leads per channel, social media platform engagement, blog post shares, email click-through rates, the list grows every day. But for the...
Step 2: Build Your Network Connect with people with whom you have worked or done business, or people with similar interests or work in your industry. Invite thought leaders in your industry to connect so that you might establish a relationship with them and, eventually, gain access to their networks. 1. Start...
Top 3 Hidden Costs to Predatory Marketing Credit products designed and marketed to profit from subprime customers, without giving them equitable value, may profit in the near term. But they create burdensome costs which make such products mediocre drivers of sustainable profit. Such products create multiple business hassles. Some of them hit...