brand

Consider the four major categories of company names. (Imagine getting told this by a cigarette smoking, scotch tossing Don Draper): Descriptive They simply describe the company or product in a transparent way. Examples: Martha Stewart, BMW Upside: They work when they direct most of their brand equity to the company name (instead of...

15 June, 2014
Your brand is amazing. There are numerous reasons why your target market should use/want/need your brand. You want to shout to the world all about your amazing brand! Well, where do you start? All communication regarding your brand that will reach your target needs to have a singular, consistent, meaningful origin. That origin is your Brand Essence.
30 July, 2013