Traditional marketing techniques produce leads costing about $332 each. Inbound leads cost $134. If a business spends equal amounts on traditional and inbound development, it could expect to produce almost 250 inbound leads for every 100 from traditional tactics.
The Internet has changed how a large portion of the population discovers, researches, shops for and purchases products and services. To connect with today’s buyers, stop pushing your message out and start pulling your prospective customers in. Instead of interrupting them with traditional tactics like telemarketing, direct mail and email campaigns, simply be there with content they want, wherever and whenever they want it.
This sounds simple, but successful internet marketing needs multiple parts working together. And these drive toward three fundamental purposes:
- get traffic to the website
- persuade site visitors to become leads or customers
- create loyal online communities that inadvertently sale your product
To do that, first create remarkable online content that will compel those of your target market to share with friends and create links to your site. Optimize the content for search engines and social and traditional media. Publish it where it needs to be. Then market it. Measure what’s working, and do more of what is and less of what isn’t.
Create well-designed landing pages that convert visitors to leads and close sales. Understand your customers’ marketing personas – their specific profiles of informational needs and pain points – then produce content to match those profiles.
The absolute key is remarkable content. We develop it in a myriad of useful forms – blog posts, press releases, white papers, case studies, videos, photos, diagrams, cartoons, e-books, newsletters and articles. And then we do all that other stuff that builds an audience to read it, then spread the word about your company’s and product’s unique appeal.
If you want your company to start attracting prospects instead of interrupting them, let’s talk.