Marketing Analytics
Why Should Marketing Analytics Be In Your Tool Kit?

Which campaigns were the most successful? How do you prove the value of each campaign? The beauty of online marketing is that every action your visitors take is tracked and stored somewhere – this represents a tectonic shift for marketing strategy. Rather than relying on your gut to decide how well...

Making Videos that Matter video
Making Videos that Matter

Not all videos work. Those that do join visual and audio elements with a purpose. Instead of several ideas, they concentrate on singular goals around one theme. And they result in compelling moments that move interested viewers toward action. To learn how to design videos that work, consider several basic principles. Less...

online lead generation
Online Lead Generation Campaign Basics

A marketer’s paramount objective is to generate high quality leads at a pace to sustain business growth. Successful online lead generation keeps the sales funnel primed with the right prospects, but surprisingly, only 1 in 10 companies feel their leadgen campaigns are effective. Lead generation campaigns commit to a precise promise....

b2c social media
Social Media Best Practices for B2C Businesses

A typical consumer perspective on Social Media Response to a lead generation campaign piece: “I got your card in the mail. I just found your Facebook page, so now that I know you’re real, I wanted to reach out and learn more about your company.” This illustrates the growing perception of the...

marketing to do list image
Shrink your marketing to-do list

In 2015, we can make your life easier (and drive more leads to your business). Not sure how? Here are 5 Outsourcing Advantages for your Marketing Team. Below are a few ways you can get more out of Grasshopper in 2015 and shrink your to-do list. [vc_row][vc_column width='1/2'] [/vc_column] [vc_column width='1/2'] [/vc_column][/vc_row] [vc_row][vc_column width='1/2'] [/vc_column] [vc_column width='1/2'] [/vc_column][/vc_row] [vc_row][vc_column width='1/2'] [/vc_column] [vc_column...

What is a landing page
What is a landing page?

  What is a landing page: What makes a great page? You've heard the term around the office and you know basically what it means, but you really want to know what is a landing page (exactly) and more importantly, what makes a landing page work? Ok, so a landing page is a single...

How to calculate ROI
How to Calculate ROI of your Marketing Efforts

As marketers, we struggle with how to calculate ROI (return on investment) and improve a host of key performance indicators (KPIs). With metrics like website visits, conversion rates, generated leads per channel, social media platform engagement, blog post shares, email click-through rates, the list grows every day. But for the...

5 Time Management Tips
5 Time Management Tips

I love trying to control time. What a joke, right? I think women have to be especially good at it ...

buyer_persona
Buyer Persona Exercises

Before launching a new marketing campaign or initiative, it's important to identify and profile specific audiences to target. This level of strategy and information is essential in choosing the most effective ways to communicate and create action with your audience. Below, we've given you some general steps and points to...

on demand marketing
On-demand Marketing Agencies are Less Risky than Full-time Employees

Some of our mid-sized and corporate clients have internal marketing teams who handle most day-to-day marketing tactics. But they don't always have enough time, or specialized expertise, to develop and execute a full range of marketing functions. So where can they go for last-minute and specialized marketing? That's where a nimble...