Naming your company or product: 4 basic approaches

Consider the four major categories of company names. (Imagine getting told this by a cigarette smoking, scotch tossing Don Draper): Descriptive They simply describe the company or product in a transparent way. Examples: Martha Stewart, BMW Upside: They work when they direct most of their brand equity to the company name (instead of...

Co-Marketing with a Local Non-Profit

As businesses, we are built on relationships with our employees, managers, vendors, etc. And what better way to strengthen or build a local relationship than partner with a non-profit. Find a group doing something you believe in and making a positive difference in your area and reach out to them...

What is Inbound Marketing, really?

Marketing has Changed Consumers (and purchasing managers) of 20 years ago were targeted with television ads, billboards and direct mail offers. Those don’t work nearly as well as they did then, so rather than try to interrupt prospects, smart businesses now use techniques that attract attention. Outbound Marketing (old) vs. Inbound Marketing...

Barnabas Center is Now Open

After a year of renovation, the new Barnabas building is officially up and running. The grand opening served as a show case for the Barnabas non-profit mission of helping connect people in need with help and hope, and it highlighted the modern, refreshed Barnabas brand developed by Grasshopper. The ribbon cutting...

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Email Marketing That Works

Every business has a sales cycle. The more expensive the product or service you sell, usually the longer the sales process. Email newsletters are a great way to ignite an interest in a prospect or gently push someone down your sales funnel. Either way, your emails should be about quality...

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Content Marketing Strategies for Small Business Owners

Every where you turn, you read about content marketing. But what is it, exactly? And how do you get some? I mean, you're a small business owner and you want to drive traffic to your website and you're open to typing out some words to draw in your target audience...

Boys & Girls Club of Nassau County

During this giving time of year, it feels good to learn more about the real, positive impact some local non-profits are making in our world. The Boys & Girls Clubs of Nassau County (BGCN) are doing some pretty wonderful things for lots of kids, providing safe and educational after-school occupation for...

Empty Bowls Luncheon

The Christmas season is a fun time to think about what presents you're buying for your children, friends and clients. It's also a time of year to think about those less fortunate. (Did you know 1 in 5 kids in North Florida goes hungry?) As a guest of our friend Marla...

Local Search: Why It Matters and How to Get Started

With the major search engines getting increasingly better at targeting search results to individual users, local online marketing should be near the top of any local business owner's list of priorities. Local results get a large share of the real estate on search engine results pages (SERPs), so it's worth...

Is Social Media the Coke of Personal Communication?

According to Nielsen, total social media time spent in the US increased a whopping 37% from July 2011 to July 2012, from 88 billion to 121 billion minutes. That’s an average of 7.4 hours for every single person in the US aged 10 or older. That’s over 14.3 minutes a...