B2B Services Industry
The ADP sales team needed a series of videos to engage their target markets in relation to Affordable Care Act changes. These videos were to be clutter-busters, with strong creative and compelling messages to be more engaging than the standard talking head videos APD typically used. ADP would then use these videos in emails, websites and through social media, throughout its lead generation and nurturing process.
We created four videos, each around a basic pain point for ADP prospects. This one addressed the issue of “Unknowns” in where a company’s HR department should start in operating under the new regulations. It shows a typical HR manager looking for answers and becoming frustrated at the lack of clear directives, then finding ADP and it’s solution, allowing her to solve the problem and get back to life before the ACA intruded. The result was very well-received by both ADP sales teams and prospects.
I LOVE LOVE LOVE the ACA Communication Videos -- They all turned out terrific!!!"
Jeanne Krebs, ADP Content Development Group