small business

Making Videos that Matter

Not all videos work. Those that do join visual and audio elements with a purpose. Instead of several ideas, they concentrate on singular goals around one theme. And they result in compelling moments that move interested viewers toward action. To learn how to design videos that work, consider several basic principles. Less...

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Email Marketing That Works

Every business has a sales cycle. The more expensive the product or service you sell, usually the longer the sales process. Email newsletters are a great way to ignite an interest in a prospect or gently push someone down your sales funnel. Either way, your emails should be about quality...

Local Search: Why It Matters and How to Get Started

With the major search engines getting increasingly better at targeting search results to individual users, local online marketing should be near the top of any local business owner's list of priorities. Local results get a large share of the real estate on search engine results pages (SERPs), so it's worth...

Social Media Best Practices

Whether you're a small or big organization, with a whole social media department or one lonely intern (or you), there's a right way and a wrong way to approach Social Media. These rules help you stick to the right way. 1. Publish a clear posting policy 2. Answer anyone with legitimate questions...

Build a Better Business Series Advises Amelia Island Businesses

The Amelia Island-Fernandina Beach-Yulee Chamber of Commerce continued its popular Build a Better Business series this past Friday, June 28, with a seminar on “Using Social Media to Promote Your Business” presented by Grasshopper Marketing. AIFBY Chamber President Regina Duncan thinks the social media presentation fits her organization’s vision of the...

Starter Guide to Social Media & Inbound Marketing

When designing any of the elements in this list, consider your target audience carefully: their needs and pain-points, their values, where they are in the sales cycles, and how they think. 1. Give your website messaging that speaks to your target audience. 2. Do keyword research to find phrases those groups use....

Quick List of Marketing Resources

Here's a short list of marketing resources you may or may not be using. Give 'em a try, if not. Find local people on http://www.locafollow.com or http://chirpcity.com. Post photos through your Twitter account: http://twitpic.com Free Twitter reports: www.twitalyzer.com Twitter URL shortener: http://ow.ly/url/shorten-url Small business social media management tool: http://sproutsocial.com/ Find people to follow: http://tweepz.com/ Free classified ads....

Get More Customer Reviews and Referrals

It is important to be listed on most, if not all, local review sites. Not only does it increase your chances of someone reading a review and then becoming a customer, the more link backs to your website will raise your organic ranking in Google. Here are some ways to...

Flashback: Old Grasshopper Websites

While moving some files around, I ran across these old screen shots showing previous Grasshopper Marketing websites. Just thought it would be interesting to share. Our first website launched in early 2006. As you can see this is a good example of web 1.0.   We revised the site in 2010. As you...

Featured Client: Rminds

This is our latest Featured Client post, where we get to brag about how awesome our clients are. Today we introduce Rminds, Inc. Rminds is one of a new breed of IT professional services company. Instead of taking the stereotypical chop shop approach, treating its employees as mercenaries, Rminds dedicated itself...