small business

Not all videos work. Those that do join visual and audio elements with a purpose. Instead of several ideas, they concentrate on singular goals around one theme. And they result in compelling moments that move interested viewers toward action. To learn how to design videos that work, consider several basic principles. Less...

Every business has a sales cycle. The more expensive the product or service you sell, usually the longer the sales process. Email newsletters are a great way to ignite an interest in a prospect or gently push someone down your sales funnel. Either way, your emails should be about quality content that your target audience will find valuable. There's no need to include your blog post about your presentation to Rotary. That's not that interesting to your prospects.
With the major search engines getting increasingly better at targeting search results to individual users, local online marketing should be near the top of any local business owner's list of priorities. Local results get a large share of the real estate on search engine results pages (SERPs), so it's worth the time to at least take some preliminary steps to help increase your chances of appearing on that all-important first page.
Whether you're a small or big organization, with a whole social media department or one lonely intern (or you), there's a right way and a wrong way to approach Social Media. These rules help you stick to the right way.
The Amelia Island-Fernandina Beach-Yulee Chamber of Commerce continued its popular Build a Better Business series this past Friday, June 28, with a seminar on “Using Social Media to Promote Your Business” presented by Grasshopper Marketing.
When designing any of the elements in this list, consider your target audience carefully: their needs and pain-points, their values, where they are in the sales cycles, and how they think.
It is important to be listed on most, if not all, local review sites. Not only does it increase your chances of someone reading a review and then becoming a customer, the more link backs to your website will raise your organic ranking in Google. Here are some ways to not only get more ratings and high customer ratings, but ideas on how to increase the exposure of your positive ratings.
While moving some files around, I ran across these old screen shots showing previous Grasshopper Marketing websites. Just thought it would be interesting to share.
This is our latest Featured Client post, where we get to brag about how awesome our clients are. Today we introduce Rminds, Inc. RmindsRminds is one of a new breed of IT professional services company. Instead of taking the stereotypical chop shop approach, treating its employees as mercenaries, Rminds dedicated itself to making constant investments to enhance its consultants’ skillsets, promote their careers, and maximize their productivity for our clients.