Marketing Analytics

Marketing Analytics
Why Should Marketing Analytics Be In Your Tool Kit?

Which campaigns were the most successful? How do you prove the value of each campaign? The beauty of online marketing is that every action your visitors take is tracked and stored somewhere – this represents a tectonic shift for marketing strategy. Rather than relying on your gut to decide how well...

How to calculate ROI
How to Calculate ROI of your Marketing Efforts

As marketers, we struggle with how to calculate ROI (return on investment) and improve a host of key performance indicators (KPIs). With metrics like website visits, conversion rates, generated leads per channel, social media platform engagement, blog post shares, email click-through rates, the list grows every day. But for the...

What is Inbound Marketing?

Marketing has Changed Consumers (and purchasing managers) of 20 years ago were targeted with television ads, billboards and direct mail offers. Those don’t work nearly as well as they did then, so rather than try to interrupt prospects, smart businesses now use techniques that attract attention. Outbound Marketing (old) vs. Inbound Marketing...

Start Generating Business Leads with LinkedIn: Step 2

Step 2: Build Your Network Connect with people with whom you have worked or done business, or people with similar interests or work in your industry. Invite thought leaders in your industry to connect so that you might establish a relationship with them and, eventually, gain access to their networks. 1.    Start...

Quick Start Guide to Inbound Marketing – Part 2

Here's the second part of our quick start guide for Web 2.0 beginners. Refer to Part 1 here. * For those who find your website, create an efficient conversion form that gets just enough info (name, email address and maybe an interest-level pull-down menu) to follow up with the prospect. Refrain...

Top 3 Hidden Costs to Predatory Marketing

Top 3 Hidden Costs to Predatory Marketing Credit products designed and marketed to profit from subprime customers, without giving them equitable value, may profit in the near term. But they create burdensome costs which make such products mediocre drivers of sustainable profit. Such products create multiple business hassles. Some of them hit...