According to Nielsen, total social media time spent in the US increased a whopping 37% from July 2011 to July 2012, from 88 billion to 121 billion minutes. That’s an average of 7.4 hours for every single person in the US aged 10 or older. That’s over 14.3 minutes a...
In our ever-connected, social media world, have you ever wondered how much positive word-of-mouth matters to your organization? Here are some significant clues. 1. 53% of people on Twitter recommend companies and/or products in their Tweets, with 48% of them delivering on their intention to buy the product. (Source: ROI Research...
Whether you're a small or big organization, with a whole social media department or one lonely intern (or you), there's a right way and a wrong way to approach Social Media. These rules help you stick to the right way. 1. Publish a clear posting policy 2. Answer anyone with legitimate questions...
The Amelia Island-Fernandina Beach-Yulee Chamber of Commerce continued its popular Build a Better Business series this past Friday, June 28, with a seminar on “Using Social Media to Promote Your Business” presented by Grasshopper Marketing. AIFBY Chamber President Regina Duncan thinks the social media presentation fits her organization’s vision of the...
When designing any of the elements in this list, consider your target audience carefully: their needs and pain-points, their values, where they are in the sales cycles, and how they think. 1. Give your website messaging that speaks to your target audience. 2. Do keyword research to find phrases those groups use....
Step 3: Form Your Group LinkedIn groups give you a great opportunity to reach and engage potential customers online. However, there are still a lot of industries or groups of professionals not yet represented in LinkedIn groups. If no one has created a group for your industry, go create one. 1. Tips...
Step 2: Build Your Network Connect with people with whom you have worked or done business, or people with similar interests or work in your industry. Invite thought leaders in your industry to connect so that you might establish a relationship with them and, eventually, gain access to their networks. 1. Start...
Start Generating Business Leads with LinkedIn Step 1: Create Your Profile If you’re reading this post, you already know at least a little about social media and are ready to take it to the next level. You want to increase your online presence, show off your impressive knowledge and generate more leads...