email marketing

Marketing Analytics
Why Should Marketing Analytics Be In Your Tool Kit?

Which campaigns were the most successful? How do you prove the value of each campaign? The beauty of online marketing is that every action your visitors take is tracked and stored somewhere – this represents a tectonic shift for marketing strategy. Rather than relying on your gut to decide how well...

online lead generation
Online Lead Generation Campaign Basics

A marketer’s paramount objective is to generate high quality leads at a pace to sustain business growth. Successful online lead generation keeps the sales funnel primed with the right prospects, but surprisingly, only 1 in 10 companies feel their leadgen campaigns are effective. Lead generation campaigns commit to a precise promise....

What is a landing page
What is a landing page?

  What is a landing page: What makes a great page? You've heard the term around the office and you know basically what it means, but you really want to know what is a landing page (exactly) and more importantly, what makes a landing page work? Ok, so a landing page is a single...

What is Inbound Marketing, really?

Marketing has Changed Consumers (and purchasing managers) of 20 years ago were targeted with television ads, billboards and direct mail offers. Those don’t work nearly as well as they did then, so rather than try to interrupt prospects, smart businesses now use techniques that attract attention. Outbound Marketing (old) vs. Inbound Marketing...

q
Email Marketing That Works

Every business has a sales cycle. The more expensive the product or service you sell, usually the longer the sales process. Email newsletters are a great way to ignite an interest in a prospect or gently push someone down your sales funnel. Either way, your emails should be about quality...