content marketing

Social Media turns the whole world into one neighborhood. It's NOT simply about advertising or promoting your company, product or service. It’s about using technology to expand a word-of-mouth network, unbound by physical location, to make it more effective. And maybe even that nebulous new goal: viral.
14 October, 2013
In our ever-connected, social media world, have you ever wondered how much positive word-of-mouth matters to your organization? Here are some significant clues.
02 October, 2013
Whether you're a small or big organization, with a whole social media department or one lonely intern (or you), there's a right way and a wrong way to approach Social Media. These rules help you stick to the right way.
24 September, 2013
As marketers, we are sometimes so busy pushing out our content and brand, we forget to see things from our potential customer's perspective. And of course, if we're going to be successful, we really need to get inside their heads and take a walk in their shoes. Here's a quick run down of that prospect's journey.
16 August, 2013
Health-related research is among the very top online activities worldwide. In the US alone, more than 100 million Americans per year will visit health-related sites. But how are healthcare marketers creating and sharing remarkable content? To better understand how they get the job done, check out the infographic below.
10 July, 2013
The Amelia Island-Fernandina Beach-Yulee Chamber of Commerce continued its popular Build a Better Business series this past Friday, June 28, with a seminar on “Using Social Media to Promote Your Business” presented by Grasshopper Marketing.
28 June, 2013
When designing any of the elements in this list, consider your target audience carefully: their needs and pain-points, their values, where they are in the sales cycles, and how they think.
13 June, 2013
It is important to be listed on most, if not all, local review sites. Not only does it increase your chances of someone reading a review and then becoming a customer, the more link backs to your website will raise your organic ranking in Google. Here are some ways to not only get more ratings and high customer ratings, but ideas on how to increase the exposure of your positive ratings.
03 May, 2013
North American business-to-business (B2B) enterprise marketers (1,000+ employees) use more content marketing tactics, outsource content creation more frequently, and are more challenged with integration across marketing, when compared with their B2B peers overall.
15 March, 2013