Author: Shannon Kenner

Marketing Analytics
Why Should Marketing Analytics Be In Your Tool Kit?

Which campaigns were the most successful? How do you prove the value of each campaign? The beauty of online marketing is that every action your visitors take is tracked and stored somewhere – this represents a tectonic shift for marketing strategy. Rather than relying on your gut to decide how well...

Making Videos that Matter video
Making Videos that Matter

Not all videos work. Those that do join visual and audio elements with a purpose. Instead of several ideas, they concentrate on singular goals around one theme. And they result in compelling moments that move interested viewers toward action. To learn how to design videos that work, consider several basic principles. Less...

b2c social media
Social Media Best Practices for B2C Businesses

A typical consumer perspective on Social Media Response to a lead generation campaign piece: “I got your card in the mail. I just found your Facebook page, so now that I know you’re real, I wanted to reach out and learn more about your company.” This illustrates the growing perception of the...

How to calculate ROI
How to Calculate ROI of your Marketing Efforts

As marketers, we struggle with how to calculate ROI (return on investment) and improve a host of key performance indicators (KPIs). With metrics like website visits, conversion rates, generated leads per channel, social media platform engagement, blog post shares, email click-through rates, the list grows every day. But for the...

on demand marketing
On-demand Marketing Agencies are Less Risky than Full-time Employees

Some of our mid-sized and corporate clients have internal marketing teams who handle most day-to-day marketing tactics. But they don't always have enough time, or specialized expertise, to develop and execute a full range of marketing functions. So where can they go for last-minute and specialized marketing? That's where a nimble...

name your company
Naming your company or product: 4 basic approaches

Consider the four major categories of company names. (Imagine getting told this by a cigarette smoking, scotch tossing Don Draper): Descriptive They simply describe the company or product in a transparent way. Examples: Martha Stewart, BMW Upside: They work when they direct most of their brand equity to the company name (instead of...

q
Email Marketing That Works

Every business has a sales cycle. The more expensive the product or service you sell, usually the longer the sales process. Email newsletters are a great way to ignite an interest in a prospect or gently push someone down your sales funnel. Either way, your emails should be about quality...

Screen Shot 2014-05-16 at 9.13.37 AM
Is Social Media the Coke of Personal Communication?

According to Nielsen, total social media time spent in the US increased a whopping 37% from July 2011 to July 2012, from 88 billion to 121 billion minutes. That’s an average of 7.4 hours for every single person in the US aged 10 or older. That’s over 14.3 minutes a...

Social Media Conversion Tactics

How do you actually drive interest in your organization? How do you create warm prospects and convert them to customers and brand evangelists? Here's how. 1) Use explicit calls-to-action (make instructions dummy proof). 2) Do not use CTAs too often. This can turn off visitors. 3) Make every piece of content sharable (AddThis...

social media marketing
A Perspective on Social Media

Social Media turns the whole world into one neighborhood. It's NOT simply about advertising or promoting your company, product or service. It’s about using technology to expand a word-of-mouth network, unbound by physical location, to make it more effective. And maybe even that nebulous new goal: viral. People join social media to...