web 2.0

Many of our clients ask about how to get visitors to their websites. So in the next few blog articles, we're going to talk a little about some of the different ways you can start driving online traffic to your website and get more visitors. We will assume you have a nicely designed and user-friendly website and now all you need is to start generating traffic to it. When it comes to driving eyeballs to the site, there are numerous ways to do this -- some free and some not.  Whether or not you decide to pay for traffic or hunt down free traffic is a decision you will have to make and may also depend on what kind of budget you have.
It is important to have your website “spider-friendly.” Your site needs to make it easy for the search engine spiders to find you, categorize you and then raise your organic search engine ranking. That first Google page gets more eyes looking at it than any other. Here are a few things to do to help ensure your company appears on the first page whenever a potential customer uses a search engine.
Below is our high-level strategic road map for online marketing. In the first column, the stages explain the level of involvement with the customer. With Brand Awareness, we start by simply making people aware of the company name and its products. In the Monologue stage, we establish an online voice. As we continue down through Engagement and Conversation, we start to involve current and potential customers in an online dialogue. Once we reach the Create Advocates stage, we have created an intimate relationship with customers who are now evangelizing your message to their social networks.
Today’s consumers are very skeptical, and online marketing can help build a credible reputation for your company. People feel a closer connection to products or services when they know and like the people behind the brands. Here are 6 simple steps to get out there, build genuine relationships and let your contagious passion shine through:
Few companies blog consistently. Here’s why.
  • Good content takes time and passion. Small companies tend to have more passion but not much time. Big companies tend to have time (and they can hire writers to actually write), but they lack passion.
  • Good content takes an unbiased view. It’s much easier for small companies, especially really small companies, to be objective. It’s a rare big company where the majority of employees haven’t imbibed the Kool-Aid (or won’t pretend they have when decision makers are watching).
Grasshopper Marketing, a full service branding and marketing agency, announced today the release of an updated website for its client Rminds, a leading information technology outsourcing company. Murugan Chellasamy, newly appointed CEO of Rminds, was in need of a quickly refreshed company brand, logo and website, to give his existing base of associates fast evidence of a new proactive approach guiding the company. Grasshopper was able to develop and implement all three concurrently in less than 30 days.
Ok, so you're working on your new website home page. Or you're thinking about what to tell your programmer to include on your new home page. Remember, your website is where your business lives online. And at a glance, your website, business card, or any other marketing collateral should effectively communicate your brand to its specific audience. We’ve helped clients create some great websites over the years, and we wanted to share our top 10 list of great home page elements.

Twitter was once for celebrities tweeting about their lives, but in the last few years, it has grown into a fantastic business tool. Over one hundred million people are on Twitter and the biggest age group is 35-49 year-olds. Social media encourages two-way conversations. People feel a closer connection to products...

Here are two tactics I want you to consider adding to your larger marketing plan today: 1. Local search sites. People today go online to research everything from dishwashers to dentists before purchasing a product or service. Consumers need to quickly find your company on search engines, local search sites or...