Liz Masse, Principal
Co-founded Grasshopper Marketing: 2005
Responsibilities: Crafts messaging and develops marketing strategy. Oversees creative and content development.
Experience: 12 years marketing and advertising experience on the client and agency side. VP, Branding Services,
The Abovo Group. Owned and operated The Creatory, a copywriting business. Helped found Brown Bag Marketing. Sr.
Business Writer, Abovo Marketing Group (now The Abovo Group). Held various positions with Warner-Lambert Company
(now Pfizer), Arthur Andersen, and Systems Techniques / Prism Solutions.
Education: Vanderbilt University, Bachelor’s degree in English and Secondary Education, cum laude
Kari Kenner, Principal
Co-founded Grasshopper Marketing: 2005
Responsibilities: Manages accounts to stay within budget and under deadline. Defines strategy and tactical execution for interactive projects, direct marketing, demand generation campaigns.
Experience: 9 years marketing and advertising experience on the client and agency side. Sr. Manager,
The Abovo Group. CompuCredit Corporation, TMP Worldwide (parent company of Monster.com), HoneyBaked Ham.
Education: Stetson University, Bachelor’s degree in Marketing and a minor in English