Liz Masse, Principal

Co-founded Grasshopper Marketing: 2005

Responsibilities: Crafts messaging and develops marketing strategy. Oversees creative and content development.

Experience: 12 years marketing and advertising experience on the client and agency side. VP, Branding Services, The Abovo Group. Owned and operated The Creatory, a copywriting business. Helped found Brown Bag Marketing. Sr. Business Writer, Abovo Marketing Group (now The Abovo Group). Held various positions with Warner-Lambert Company (now Pfizer), Arthur Andersen, and Systems Techniques / Prism Solutions.

Education: Vanderbilt University, Bachelorís degree in English and Secondary Education, cum laude


Kari Kenner, Principal

Co-founded Grasshopper Marketing: 2005

Responsibilities: Manages accounts to stay within budget and under deadline. Defines strategy and tactical execution for interactive projects, direct marketing, demand generation campaigns.

Experience: 9 years marketing and advertising experience on the client and agency side. Sr. Manager, The Abovo Group. CompuCredit Corporation, TMP Worldwide (parent company of Monster.com), HoneyBaked Ham.

Education: Stetson University, Bachelorís degree in Marketing and a minor in English