web 2.0

Marketing Analytics
Why Should Marketing Analytics Be In Your Tool Kit?

Which campaigns were the most successful? How do you prove the value of each campaign? The beauty of online marketing is that every action your visitors take is tracked and stored somewhere – this represents a tectonic shift for marketing strategy. Rather than relying on your gut to decide how well...

Making Videos that Matter video
Making Videos that Matter

Not all videos work. Those that do join visual and audio elements with a purpose. Instead of several ideas, they concentrate on singular goals around one theme. And they result in compelling moments that move interested viewers toward action. To learn how to design videos that work, consider several basic principles. Less...

b2c social media
Social Media Best Practices for B2C Businesses

A typical consumer perspective on Social Media Response to a lead generation campaign piece: “I got your card in the mail. I just found your Facebook page, so now that I know you’re real, I wanted to reach out and learn more about your company.” This illustrates the growing perception of the...

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Email Marketing That Works

Every business has a sales cycle. The more expensive the product or service you sell, usually the longer the sales process. Email newsletters are a great way to ignite an interest in a prospect or gently push someone down your sales funnel. Either way, your emails should be about quality...

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Content Marketing Strategies for Small Business Owners

Every where you turn, you read about content marketing. But what is it, exactly? And how do you get some? I mean, you're a small business owner and you want to drive traffic to your website and you're open to typing out some words to draw in your target audience...

Social Media Conversion Tactics

How do you actually drive interest in your organization? How do you create warm prospects and convert them to customers and brand evangelists? Here's how. 1) Use explicit calls-to-action (make instructions dummy proof). 2) Do not use CTAs too often. This can turn off visitors. 3) Make every piece of content sharable (AddThis...

brand sentiment
Brand Sentiment and Social Media

In our ever-connected, social media world, have you ever wondered how much positive word-of-mouth matters to your organization? Here are some significant clues. 1. 53% of people on Twitter recommend companies and/or products in their Tweets, with 48% of them delivering on their intention to buy the product. (Source: ROI Research...

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Social Media Best Practices

Whether you're a small or big organization, with a whole social media department or one lonely intern (or you), there's a right way and a wrong way to approach Social Media. These rules help you stick to the right way. 1. Publish a clear posting policy 2. Answer anyone with legitimate questions...

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How Healthcare Marketers Use Content Marketing

Health-related research is among the very top online activities worldwide. In the US alone, more than 100 million Americans per year will visit health-related sites. But how are healthcare marketers creating and sharing remarkable content? To better understand how they get the job done, check out the infographic below.      ...

Build a Better Business Series Advises Amelia Island Businesses

The Amelia Island-Fernandina Beach-Yulee Chamber of Commerce continued its popular Build a Better Business series this past Friday, June 28, with a seminar on “Using Social Media to Promote Your Business” presented by Grasshopper Marketing. AIFBY Chamber President Regina Duncan thinks the social media presentation fits her organization’s vision of the...