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Social Media Best Practices for B2C Businesses

A typical consumer perspective on Social Media Response to a lead generation campaign piece: “I got your card in the mail. I just found your Facebook page, so now that I know you’re real, I wanted to reach out and learn more about your company.” This illustrates the growing perception of the...

Is Social Media the Coke of Personal Communication?

According to Nielsen, total social media time spent in the US increased a whopping 37% from July 2011 to July 2012, from 88 billion to 121 billion minutes. That’s an average of 7.4 hours for every single person in the US aged 10 or older. That’s over 14.3 minutes a...

Social Media Conversion Tactics

How do you actually drive interest in your organization? How do you create warm prospects and convert them to customers and brand evangelists? Here's how. 1) Use explicit calls-to-action (make instructions dummy proof). 2) Do not use CTAs too often. This can turn off visitors. 3) Make every piece of content sharable (AddThis...

social media marketing
A Perspective on Social Media

Social Media turns the whole world into one neighborhood. It's NOT simply about advertising or promoting your company, product or service. It’s about using technology to expand a word-of-mouth network, unbound by physical location, to make it more effective. And maybe even that nebulous new goal: viral. People join social media to...

Brand Sentiment and Social Media

In our ever-connected, social media world, have you ever wondered how much positive word-of-mouth matters to your organization? Here are some significant clues. 1. 53% of people on Twitter recommend companies and/or products in their Tweets, with 48% of them delivering on their intention to buy the product. (Source: ROI Research...

Social Media Best Practices

Whether you're a small or big organization, with a whole social media department or one lonely intern (or you), there's a right way and a wrong way to approach Social Media. These rules help you stick to the right way. 1. Publish a clear posting policy 2. Answer anyone with legitimate questions...

Build a Better Business Series Advises Amelia Island Businesses

The Amelia Island-Fernandina Beach-Yulee Chamber of Commerce continued its popular Build a Better Business series this past Friday, June 28, with a seminar on “Using Social Media to Promote Your Business” presented by Grasshopper Marketing. AIFBY Chamber President Regina Duncan thinks the social media presentation fits her organization’s vision of the...

Starter Guide to Social Media & Inbound Marketing

When designing any of the elements in this list, consider your target audience carefully: their needs and pain-points, their values, where they are in the sales cycles, and how they think. 1. Give your website messaging that speaks to your target audience. 2. Do keyword research to find phrases those groups use....

Quick List of Marketing Resources

Here's a short list of marketing resources you may or may not be using. Give 'em a try, if not. Find local people on http://www.locafollow.com or http://chirpcity.com. Post photos through your Twitter account: http://twitpic.com Free Twitter reports: www.twitalyzer.com Twitter URL shortener: http://ow.ly/url/shorten-url Small business social media management tool: http://sproutsocial.com/ Find people to follow: http://tweepz.com/ Free classified ads....