internet marketing

Marketing Analytics
Why Should Marketing Analytics Be In Your Tool Kit?

Which campaigns were the most successful? How do you prove the value of each campaign? The beauty of online marketing is that every action your visitors take is tracked and stored somewhere – this represents a tectonic shift for marketing strategy. Rather than relying on your gut to decide how well...

b2c social media
Social Media Best Practices for B2C Businesses

A typical consumer perspective on Social Media Response to a lead generation campaign piece: “I got your card in the mail. I just found your Facebook page, so now that I know you’re real, I wanted to reach out and learn more about your company.” This illustrates the growing perception of the...

What is a landing page
What is a landing page?

  What is a landing page: What makes a great page? You've heard the term around the office and you know basically what it means, but you really want to know what is a landing page (exactly) and more importantly, what makes a landing page work? Ok, so a landing page is a single...

What is Inbound Marketing, really?

Marketing has Changed Consumers (and purchasing managers) of 20 years ago were targeted with television ads, billboards and direct mail offers. Those don’t work nearly as well as they did then, so rather than try to interrupt prospects, smart businesses now use techniques that attract attention. Outbound Marketing (old) vs. Inbound Marketing...

q
Content Marketing Strategies for Small Business Owners

Every where you turn, you read about content marketing. But what is it, exactly? And how do you get some? I mean, you're a small business owner and you want to drive traffic to your website and you're open to typing out some words to draw in your target audience...

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Is Social Media the Coke of Personal Communication?

According to Nielsen, total social media time spent in the US increased a whopping 37% from July 2011 to July 2012, from 88 billion to 121 billion minutes. That’s an average of 7.4 hours for every single person in the US aged 10 or older. That’s over 14.3 minutes a...

Social Media Conversion Tactics

How do you actually drive interest in your organization? How do you create warm prospects and convert them to customers and brand evangelists? Here's how. 1) Use explicit calls-to-action (make instructions dummy proof). 2) Do not use CTAs too often. This can turn off visitors. 3) Make every piece of content sharable (AddThis...

social media marketing
A Perspective on Social Media

Social Media turns the whole world into one neighborhood. It's NOT simply about advertising or promoting your company, product or service. It’s about using technology to expand a word-of-mouth network, unbound by physical location, to make it more effective. And maybe even that nebulous new goal: viral. People join social media to...

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Social Media Best Practices

Whether you're a small or big organization, with a whole social media department or one lonely intern (or you), there's a right way and a wrong way to approach Social Media. These rules help you stick to the right way. 1. Publish a clear posting policy 2. Answer anyone with legitimate questions...

Starter Guide to Social Media & Inbound Marketing

When designing any of the elements in this list, consider your target audience carefully: their needs and pain-points, their values, where they are in the sales cycles, and how they think. 1. Give your website messaging that speaks to your target audience. 2. Do keyword research to find phrases those groups use....