inbound marketing

Marketing Analytics
Why Should Marketing Analytics Be In Your Tool Kit?

Which campaigns were the most successful? How do you prove the value of each campaign? The beauty of online marketing is that every action your visitors take is tracked and stored somewhere – this represents a tectonic shift for marketing strategy. Rather than relying on your gut to decide how well...

online lead generation
Online Lead Generation Campaign Basics

A marketer’s paramount objective is to generate high quality leads at a pace to sustain business growth. Successful online lead generation keeps the sales funnel primed with the right prospects, but surprisingly, only 1 in 10 companies feel their leadgen campaigns are effective. Lead generation campaigns commit to a precise promise....

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Shrink your marketing to-do list

In 2015, we can make your life easier (and drive more leads to your business). Not sure how? Here are 5 Outsourcing Advantages for your Marketing Team. Below are a few ways you can get more out of Grasshopper in 2015 and shrink your to-do list. [vc_row][vc_column width='1/2'] [/vc_column] [vc_column width='1/2'] [/vc_column][/vc_row] [vc_row][vc_column width='1/2'] [/vc_column] [vc_column width='1/2'] [/vc_column][/vc_row] [vc_row][vc_column width='1/2'] [/vc_column] [vc_column...

What is a landing page
What is a landing page?

  What is a landing page: What makes a great page? You've heard the term around the office and you know basically what it means, but you really want to know what is a landing page (exactly) and more importantly, what makes a landing page work? Ok, so a landing page is a single...

buyer_persona
Buyer Persona Exercises

Before launching a new marketing campaign or initiative, it's important to identify and profile specific audiences to target. This level of strategy and information is essential in choosing the most effective ways to communicate and create action with your audience. Below, we've given you some general steps and points to...

non profit
Co-Marketing with a Local Non-Profit

As businesses, we are built on relationships with our employees, managers, vendors, etc. And what better way to strengthen or build a local relationship than partner with a non-profit. Find a group doing something you believe in and making a positive difference in your area and reach out to them...

What is Inbound Marketing, really?

Marketing has Changed Consumers (and purchasing managers) of 20 years ago were targeted with television ads, billboards and direct mail offers. Those don’t work nearly as well as they did then, so rather than try to interrupt prospects, smart businesses now use techniques that attract attention. Outbound Marketing (old) vs. Inbound Marketing...

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Content Marketing Strategies for Small Business Owners

Every where you turn, you read about content marketing. But what is it, exactly? And how do you get some? I mean, you're a small business owner and you want to drive traffic to your website and you're open to typing out some words to draw in your target audience...

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Local Search: Why It Matters and How to Get Started

With the major search engines getting increasingly better at targeting search results to individual users, local online marketing should be near the top of any local business owner's list of priorities. Local results get a large share of the real estate on search engine results pages (SERPs), so it's worth...

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Is Social Media the Coke of Personal Communication?

According to Nielsen, total social media time spent in the US increased a whopping 37% from July 2011 to July 2012, from 88 billion to 121 billion minutes. That’s an average of 7.4 hours for every single person in the US aged 10 or older. That’s over 14.3 minutes a...