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A typical consumer perspective on Social Media Response to a lead generation campaign piece: “I got your card in the mail. I just found your Facebook page, so now that I know you’re real, I wanted to reach out and learn more about your company.” This illustrates the growing perception of the...

According to Nielsen, total social media time spent in the US increased a whopping 37% from July 2011 to July 2012, from 88 billion to 121 billion minutes. That’s an average of 7.4 hours for every single person in the US aged 10 or older. That’s over 14.3 minutes a day, while we spent only 9.6 minutes on email, snail mail and telephone combined.
How do you actually drive interest in your organization? How do you create warm prospects and convert them to customers and brand evangelists? Here's how.
Social Media turns the whole world into one neighborhood. It's NOT simply about advertising or promoting your company, product or service. It’s about using technology to expand a word-of-mouth network, unbound by physical location, to make it more effective. And maybe even that nebulous new goal: viral.
In our ever-connected, social media world, have you ever wondered how much positive word-of-mouth matters to your organization? Here are some significant clues.
Whether you're a small or big organization, with a whole social media department or one lonely intern (or you), there's a right way and a wrong way to approach Social Media. These rules help you stick to the right way.
The Amelia Island-Fernandina Beach-Yulee Chamber of Commerce continued its popular Build a Better Business series this past Friday, June 28, with a seminar on “Using Social Media to Promote Your Business” presented by Grasshopper Marketing.
When designing any of the elements in this list, consider your target audience carefully: their needs and pain-points, their values, where they are in the sales cycles, and how they think.
A business should not be on every social network. What are the right social networking outlets for your business? To know that, consider what each is good at doing. But remember, the social media landscape changes VERY quickly, and keeping abreast of new channels is a part of a good long term social media strategy. If you want to do your best in social media, but don’t have a full time marketing department to manage all those channels, the solution is to find those very few that are right for YOUR business and its industry. Here’s a rundown of several of the CURRENT social media biggies.
It is important to be listed on most, if not all, local review sites. Not only does it increase your chances of someone reading a review and then becoming a customer, the more link backs to your website will raise your organic ranking in Google. Here are some ways to not only get more ratings and high customer ratings, but ideas on how to increase the exposure of your positive ratings.