corporate marketing

Marketing Analytics
Why Should Marketing Analytics Be In Your Tool Kit?

Which campaigns were the most successful? How do you prove the value of each campaign? The beauty of online marketing is that every action your visitors take is tracked and stored somewhere – this represents a tectonic shift for marketing strategy. Rather than relying on your gut to decide how well...

What is a landing page
What is a landing page?

  What is a landing page: What makes a great page? You've heard the term around the office and you know basically what it means, but you really want to know what is a landing page (exactly) and more importantly, what makes a landing page work? Ok, so a landing page is a single...

How to calculate ROI
How to Calculate ROI of your Marketing Efforts

As marketers, we struggle with how to calculate ROI (return on investment) and improve a host of key performance indicators (KPIs). With metrics like website visits, conversion rates, generated leads per channel, social media platform engagement, blog post shares, email click-through rates, the list grows every day. But for the...

buyer_persona
Buyer Persona Exercises

Before launching a new marketing campaign or initiative, it's important to identify and profile specific audiences to target. This level of strategy and information is essential in choosing the most effective ways to communicate and create action with your audience. Below, we've given you some general steps and points to...

What is Inbound Marketing, really?

Marketing has Changed Consumers (and purchasing managers) of 20 years ago were targeted with television ads, billboards and direct mail offers. Those don’t work nearly as well as they did then, so rather than try to interrupt prospects, smart businesses now use techniques that attract attention. Outbound Marketing (old) vs. Inbound Marketing...

Infographics Best Practices

Infographics do more than tell information. They tell a visual story. More precisely, they tell the point of the story. They’ve earned a growing reputation for an ability to relay information that engages a target audience. But not all infographics work. Some don’t combine info and graphic portions into a whole...

Traditional Corporate Marketing vs. Outsourced Marketing

Traditional Corporate Marketing With the traditional corporate model for marketing departments, the internal team manages several different "specialized" agencies. You might have an Advertising Agency, a Digital Agency, A Public Relations agency and a Social Media Agency. And with all those teams working on your behalf, you’ll also get: Multiple vendors, relationships...

Infograph: How do Enterprises Marketers use B2B Content?

North American business-to-business (B2B) enterprise marketers (1,000+ employees) use more content marketing tactics, outsource content creation more frequently, and are more challenged with integration across marketing, when compared with their B2B peers overall. These are among the data findings from the newest Content Marketing Institute report, B2B Enterprise Content Marketing: 2013...

Qualities your Outsourced Marketing Firm Should Have

Does your company need to devote more time and resources to marketing itself, without hiring permanent employees or committing to a set marketing budget? If so, an outsourced marketing partner could be your answer. But beware – not all such providers are equal. Some throw around the “outsourced” term, since it’s...

5 Outsourcing Advantages for your Marketing Team

Outsourced marketing doesn't mean shipping jobs out of the country. It's about making your life easier by giving some of your marketing to-do list to a team who can handle it all for you. Most of our mid-sized and corporate clients have internal marketing teams who handle most day-to-day marketing tactics....