corporate marketing

Which campaigns were the most successful? How do you prove the value of each campaign? The beauty of online marketing is that every action your visitors take is tracked and stored somewhere – this represents a tectonic shift for marketing strategy. Rather than relying on your gut to decide how well...

  What is a landing page: What makes a great page? You've heard the term around the office and you know basically what it means, but you really want to know what is a landing page (exactly) and more importantly, what makes a landing page work? Ok, so a landing page is a single...

As marketers, we struggle with how to calculate ROI (return on investment) and improve a host of key performance indicators (KPIs). With metrics like website visits, conversion rates, generated leads per channel, social media platform engagement, blog post shares, email click-through rates, the list grows every day. But for the...

Before launching a new marketing campaign or initiative, it's important to identify and profile specific audiences to target. This level of strategy and information is essential in choosing the most effective ways to communicate and create action with your audience. Below, we've given you some general steps and points to...

Marketing has Changed

Consumers (and purchasing managers) of 20 years ago were targeted with television ads, billboards and direct mail offers. Those don’t work nearly as well as they did then, so rather than try to interrupt prospects, smart businesses now use techniques that attract attention.
Infographics do more than tell information. They tell a visual story. More precisely, they tell the point of the story. They’ve earned a growing reputation for an ability to relay information that engages a target audience.

Traditional Corporate Marketing

With the traditional corporate model for marketing departments, the internal team manages several different "specialized" agencies. You might have an Advertising Agency, a Digital Agency, A Public Relations agency and a Social Media Agency. And with all those teams working on your behalf, you’ll also get:
North American business-to-business (B2B) enterprise marketers (1,000+ employees) use more content marketing tactics, outsource content creation more frequently, and are more challenged with integration across marketing, when compared with their B2B peers overall.
Does your company need to devote more time and resources to marketing itself, without hiring permanent employees or committing to a set marketing budget? If so, an outsourced marketing partner could be your answer.
Outsourced marketing doesn't mean shipping jobs out of the country. It's about making your life easier by giving some of your marketing to-do list to a team who can handle it all for you. 5 Outsourcing Advantages for yourMost of our mid-sized and corporate clients have internal marketing teams who handle most day-to-day marketing tactics. But they don't always have enough time, or specialized expertise, to develop and execute a full range of marketing functions. So where can they go for last-minute and specialized marketing?