content marketing

Marketing Analytics
Why Should Marketing Analytics Be In Your Tool Kit?

Which campaigns were the most successful? How do you prove the value of each campaign? The beauty of online marketing is that every action your visitors take is tracked and stored somewhere – this represents a tectonic shift for marketing strategy. Rather than relying on your gut to decide how well...

online lead generation
Online Lead Generation Campaign Basics

A marketer’s paramount objective is to generate high quality leads at a pace to sustain business growth. Successful online lead generation keeps the sales funnel primed with the right prospects, but surprisingly, only 1 in 10 companies feel their leadgen campaigns are effective. Lead generation campaigns commit to a precise promise....

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Shrink your marketing to-do list

In 2015, we can make your life easier (and drive more leads to your business). Not sure how? Here are 5 Outsourcing Advantages for your Marketing Team. Below are a few ways you can get more out of Grasshopper in 2015 and shrink your to-do list. [vc_row][vc_column width='1/2'] [/vc_column] [vc_column width='1/2'] [/vc_column][/vc_row] [vc_row][vc_column width='1/2'] [/vc_column] [vc_column width='1/2'] [/vc_column][/vc_row] [vc_row][vc_column width='1/2'] [/vc_column] [vc_column...

What is a landing page
What is a landing page?

  What is a landing page: What makes a great page? You've heard the term around the office and you know basically what it means, but you really want to know what is a landing page (exactly) and more importantly, what makes a landing page work? Ok, so a landing page is a single...

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Buyer Persona Exercises

Before launching a new marketing campaign or initiative, it's important to identify and profile specific audiences to target. This level of strategy and information is essential in choosing the most effective ways to communicate and create action with your audience. Below, we've given you some general steps and points to...

What is Inbound Marketing, really?

Marketing has Changed Consumers (and purchasing managers) of 20 years ago were targeted with television ads, billboards and direct mail offers. Those don’t work nearly as well as they did then, so rather than try to interrupt prospects, smart businesses now use techniques that attract attention. Outbound Marketing (old) vs. Inbound Marketing...

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Email Marketing That Works

Every business has a sales cycle. The more expensive the product or service you sell, usually the longer the sales process. Email newsletters are a great way to ignite an interest in a prospect or gently push someone down your sales funnel. Either way, your emails should be about quality...

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Content Marketing Strategies for Small Business Owners

Every where you turn, you read about content marketing. But what is it, exactly? And how do you get some? I mean, you're a small business owner and you want to drive traffic to your website and you're open to typing out some words to draw in your target audience...

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Local Search: Why It Matters and How to Get Started

With the major search engines getting increasingly better at targeting search results to individual users, local online marketing should be near the top of any local business owner's list of priorities. Local results get a large share of the real estate on search engine results pages (SERPs), so it's worth...

Social Media Conversion Tactics

How do you actually drive interest in your organization? How do you create warm prospects and convert them to customers and brand evangelists? Here's how. 1) Use explicit calls-to-action (make instructions dummy proof). 2) Do not use CTAs too often. This can turn off visitors. 3) Make every piece of content sharable (AddThis...