Business

Shrink your marketing to-do list

In 2015, we can make your life easier (and drive more leads to your business). Not sure how? Here are 5 Outsourcing Advantages for your Marketing Team. Below are a few ways you can get more out of Grasshopper in 2015 and shrink your to-do list. [vc_row][vc_column width='1/2'] [/vc_column] [vc_column width='1/2'] [/vc_column][/vc_row] [vc_row][vc_column width='1/2'] [/vc_column] [vc_column width='1/2'] [/vc_column][/vc_row] [vc_row][vc_column width='1/2'] [/vc_column] [vc_column...

How to calculate ROI
How to Calculate ROI of your Marketing Efforts

As marketers, we struggle with how to calculate ROI (return on investment) and improve a host of key performance indicators (KPIs). With metrics like website visits, conversion rates, generated leads per channel, social media platform engagement, blog post shares, email click-through rates, the list grows every day. But for the...

buyer_persona
Buyer Persona Exercises

Before launching a new marketing campaign or initiative, it's important to identify and profile specific audiences to target. This level of strategy and information is essential in choosing the most effective ways to communicate and create action with your audience. Below, we've given you some general steps and points to...

Naming your company or product: 4 basic approaches

Consider the four major categories of company names. (Imagine getting told this by a cigarette smoking, scotch tossing Don Draper): Descriptive They simply describe the company or product in a transparent way. Examples: Martha Stewart, BMW Upside: They work when they direct most of their brand equity to the company name (instead of...