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Which campaigns were the most successful? How do you prove the value of each campaign? The beauty of online marketing is that every action your visitors take is tracked and stored somewhere – this represents a tectonic shift for marketing strategy. Rather than relying on your gut to decide how well...

Marketing has Changed

Consumers (and purchasing managers) of 20 years ago were targeted with television ads, billboards and direct mail offers. Those don’t work nearly as well as they did then, so rather than try to interrupt prospects, smart businesses now use techniques that attract attention.
Every business has a sales cycle. The more expensive the product or service you sell, usually the longer the sales process. Email newsletters are a great way to ignite an interest in a prospect or gently push someone down your sales funnel. Either way, your emails should be about quality content that your target audience will find valuable. There's no need to include your blog post about your presentation to Rotary. That's not that interesting to your prospects.
Every where you turn, you read about content marketing. But what is it, exactly? And how do you get some? I mean, you're a small business owner and you want to drive traffic to your website and you're open to typing out some words to draw in your target audience (and maybe some people outside your target), but where do you start? Here are a few things to keep in mind as you get started.
With the major search engines getting increasingly better at targeting search results to individual users, local online marketing should be near the top of any local business owner's list of priorities. Local results get a large share of the real estate on search engine results pages (SERPs), so it's worth the time to at least take some preliminary steps to help increase your chances of appearing on that all-important first page.
According to Nielsen, total social media time spent in the US increased a whopping 37% from July 2011 to July 2012, from 88 billion to 121 billion minutes. That’s an average of 7.4 hours for every single person in the US aged 10 or older. That’s over 14.3 minutes a day, while we spent only 9.6 minutes on email, snail mail and telephone combined.
How do you actually drive interest in your organization? How do you create warm prospects and convert them to customers and brand evangelists? Here's how.
Social Media turns the whole world into one neighborhood. It's NOT simply about advertising or promoting your company, product or service. It’s about using technology to expand a word-of-mouth network, unbound by physical location, to make it more effective. And maybe even that nebulous new goal: viral.
As marketers, we are sometimes so busy pushing out our content and brand, we forget to see things from our potential customer's perspective. And of course, if we're going to be successful, we really need to get inside their heads and take a walk in their shoes. Here's a quick run down of that prospect's journey.
The Amelia Island-Fernandina Beach-Yulee Chamber of Commerce continued its popular Build a Better Business series this past Friday, June 28, with a seminar on “Using Social Media to Promote Your Business” presented by Grasshopper Marketing.